Albarran, Alan B. <br/><br/>
Media economics :  understanding markets, industries and concepts / 
Alan B. Albarran. 
 - 2nd ed. 
 - Ames, Iowa :  Iowa State University Press,  2002. 
 - ix, 229 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>081382124X 9780813821245 
<br/><br/><label>LCCN: </label>2001005802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.
<br/><br/><label>LC Class. No.: </label>P96.E25  / A48 2002 
<br/><br/><label>Dewey Class. No.: </label>338.4/730223