Cravens, David W. <br/><br/>
Strategic marketing/ 
David W. Cravens and Nigel F. Piercy 
 - 10th ed. 
 - New York :  McGraw-Hill,  2013. 
 - xviii, 653 p.  
 - McGraw-Hill International Edition .
<br/><br/> Include Index  
<br/><br/><label>ISBN: </label>9780071326230 0071326235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802