TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management : : knowledge and skills
SN  - 9780071315555
U1  - 658.8 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Include index
ER  -