Peter, J. Paul <br/><br/>
Marketing management :   knowledge and skills 
by J. Paul Peter and James H. Donnelly 
 - 11th ed. 
 - New York :  McGraw-Hill,  2011. 
 - xvii, 796 p. :  ill. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9780071315555 0071315551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8