Armstrong, Gary <br/><br/>
Marketing :   an introduction/ 
by Gary Armstrong and Philip Kotler   
 - 11th ed. 
 - Essex :  Pearson Education,  2013. 
 - p. :  ill.; 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9780273767183 0273767186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8