TY  - BOOK
AU  - Holden,Philip R.
AU  - Wilde,Nick
TI  - Marketing and PR ... on a shoestring: getting customers and keeping them ... without breaking the bank
SN  - 9781408139882
U1  - 658.8 
PY  - 2011///
CY  - London
PB  - Bloomsbury Publishing
KW  - Marketing
KW  - Public relations
KW  - Small business
N1  - Include bibliographical references and index
ER  -