Potter, W. James. creator text bibliography cau Thousand Oaks, Calif SAGE Publications c2012 2012 monographic eng

print

xviii, 377 p. : ill. ; 24 cm. "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher. Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard. W. James Potter. Includes bibliographical references (p. 327-363) and index. Mass media Influence Mass media Social aspects Mass media Physiological aspects Mass media Psychological aspects P94 .P68 2012 302.23 9781412964692 (pbk. : acidfree paper) 1412964695 (pbk. : acidfree paper) 2011030164 DLC 110725 20150417103459.0 16888893 eng