02416cam a22003614a 4500 16888893 MWNLS 20150417103459.0 110725s2012 caua b 001 0 eng 2011030164 015978881 Uk 9781412964692 (pbk. : acidfree paper) 1412964695 (pbk. : acidfree paper) (OCoLC)ocn721906557 DLC eng DLC YDX BTCTA UKMGB YDXCP IAD BWX CDX YUS OVV DLC pcc P94 .P68 2012 302.23 23 Potter, W. James. Media effects / W. James Potter. Thousand Oaks, Calif. : SAGE Publications, c2012. xviii, 377 p. : ill. ; 24 cm. Includes bibliographical references (p. 327-363) and index. Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard. "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher. Mass media Influence. Mass media Social aspects. Mass media Physiological aspects. Mass media Psychological aspects. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 19908 19908 0 0 ddc 0 0 NFIC HQ HQ GEN 2015-04-17 Beit Trust 6000.00 2 1 302.23 POT 0085740 2015-12-01 00:00:00 2015-09-15 9000.00 2015-04-17 BK 0 0 ddc 0 0 NFIC BT BT GEN 2015-04-17 Beit Trust 6000.00 302.23 POT 0085735 2026-09-09 13:35:16 9000.00 2015-04-17 BK 0 0 ddc 0 0 NFIC MZ MZ GEN 2015-04-17 Beit Trust 6000.00 302.23 POT 0085736 2026-09-10 09:01:03 9000.00 2015-04-17 BK 0 0 ddc 0 0 NFIC ZA ZA GEN 2015-04-17 Beit Trust 6000.00 302.23 POT 0085737 2026-09-11 11:38:56 9000.00 2015-04-17 BK 0 0 ddc 0 0 NFIC LL LL GEN 2015-04-17 Beit Trust 6000.00 302.23 POT 0085738 2026-09-13 12:09:17 9000.00 2015-04-17 BK 0 0 ddc 0 0 NFIC MB MB GEN 2015-04-17 Beit Trust 6000.00 302.23 POT 0085739 2026-09-11 14:55:13 9000.00 2015-04-17 BK