Malhotra, Naresh K. <br/><br/>
Basic marketing research/ 
by Naresh K Malhotra 
 - fourth ed... 
 - Harlow:  Pearson Education Limited,  2014. 
 - 659p.: 
<br/><br/><label>ISBN: </label>9781292020488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>	658.83