TY  - BOOK
AU  - Wilson,Alan
TI  - Services marketing: integrated customer focus across the firm
SN  - 9780077131715
U1  - 658.8 
PY  - 2012///
CY  - London
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Include index
ER  -