Malhotra, Naresh <br/><br/>
Marketing research:  an applied orientation  

 - 6th ed. 
 - Essex :  Pearson Education Ltd.,  2014. 
 - iv, 924 p. :  ill. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9781292020419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83