TY  - BOOK
AU  - Alon,Ilan
AU  - Jaffe,Eugene
TI  - Global marketing: contemporary theory, practice, and cases
SN  - 9780071318204
U1  - 658.84 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Include index
ER  -