Alon, Ilan <br/><br/>
Global marketing:  contemporary theory, practice, and cases/ 
by Ilan Alon and Eugene Jaffe with Donata Vianelli 
 - New York :  McGraw-Hill/Irwin,  2013. 
 - xxi, 602 p. :  ill. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9780071318204 0071318208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.84