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    <title>Advertising</title>
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    <title>One hundred books on advertising</title>
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  <name type="personal">
    <namePart>Jefkins, Frank</namePart>
    <role>
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    <namePart>Johnston, Emery Kennedy</namePart>
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  <name type="personal">
    <namePart>Jones, Donald Hugh</namePart>
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  <name type="personal">
    <namePart>Haverfield, Robert W.</namePart>
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    <namePart>University of Missouri</namePart>
    <namePart>School of Journalism.</namePart>
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    <place>
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    <publisher>University of Missouri, School of Journalism</publisher>
    <dateIssued>1945-</dateIssued>
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    <dateIssued encoding="marc" point="end">9999</dateIssued>
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    <extent>453 p 23-28 cm.</extent>
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  <note>The University of Missouri bulletin.</note>
  <note>Compilers: 1st-3̂d ed., E. K. Johnson; 4th-6th ed., D. H. Jones; 7th-   ed., R. W. Haverfield.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Bibliography</topic>
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  <identifier type="isbn">9780750603256</identifier>
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