TY  - SER
AU  - Ranchhod,Ashok
ED  - MCB Business Strategy Publications.
TI  - Marketing strategies: a contemporary approach
SN  - 9780273706748
SN  - 1464-8180
AV  - HF5415.126 .D583
U1  - 658.8/4 21
PY  - 1999///-
CY  - Bradford, UK
PB  - MCB Business Strategy Publications
KW  - Direct marketing
KW  - Periodicals
N1  - Title from cover
ER  -