Ranchhod, Ashok <br/><br/>
Marketing strategies :  a contemporary approach 

 - Bradford, UK :  MCB Business Strategy Publications,  1999- 
 - xxi, 416p  ill. ;  29 cm. 
 - Four issues a year 
 - Vol. 1, no. 1- 
<br/><br/> Title from cover. 
<br/><br/><label>ISBN: </label>9780273706748 
<br/><br/><label>ISSN: </label>1464-8180 
<br/><br/><label>LCCN: </label>99101325  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Periodicals.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .D583 
<br/><br/><label>Dewey Class. No.: </label>658.8/4