TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9780273753360
U1  - 658.8 
PY  - 2012///
CY  - Essex
PB  - Pearson Education Limited
KW  - Marketing management
N2  - Include index; the book is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice
ER  -