TY  - BOOK
AU  - Zumpfe,Kathleen Rathje
AU  - Wells,William
AU  - Moriarty,Sandra
AU  - Burnett,John
TI  - Instructor's manual, advertising seventh edition by William Wells, Sandra Moriarty and John Burnett. : principles and practice
SN  - 9780131865273
U1  - 659.10711 
PY  - 2006///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising
KW  - Marketing
KW  - Study and teaching
ER  -