Zumpfe, Kathleen Rathje <br/><br/>
Instructor's manual, advertising seventh edition by William Wells, Sandra Moriarty and John Burnett.   principles and practice 

 - New Jersey :  Prentice Hall,  2006. 
 - 451p. 
<br/><br/><label>ISBN: </label>9780131865273 0131865277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  Marketing  Study and teaching 
<br/><br/><label>Dewey Class. No.: </label>659.10711