TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly 
SN  - 9780470547816
U1  - 658.872 
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Marketing
N1  - Include an index
ER  -