TY  - BOOK
AU  - Stone,Merlin
TI  - Customer relationship marketing: get to know your customers and win their loyalty
SN  - 9780749427009
U1  - 658.812 
PY  - 2000///
CY  - London
PB  - Kogan Ltd.
KW  - Customer relationship
KW  - Marketing
N1  - Includes an index
ER  -