Stone, Merlin <br/><br/>
Customer relationship marketing:  get to know your customers and win their loyalty/ 
Merlin Stone, Neil Woodcock and Liz Machtynger 
 - 2nd ed. 
 - London :  Kogan Ltd.,  2000. 
 - xi, 228p. 
<br/><br/> Includes an index 
<br/><br/><label>ISBN: </label>9780749427009 0749427000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812