Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value Corporate reputation, the brand and the bottom line Haywood, Roger 1939- creator Chartered Institute of Marketing text enk London Sterling, VA Kogan Page c2005 2005 3rd ed. monographic eng
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xvi, 320 p. ; 24 cm. Roger Haywood. "The Chartered Institute of Marketing." Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. Includes index. Public relations Corporate image Organizational effectiveness HD59 .H32 2005 659.2 Manage your reputation Haywood, Roger, 1939- 0749444088 (pbk. : alk. paper) 9780749444082 2005009330 http://www.loc.gov/catdir/toc/ecip0510/2005009330.html http://www.loc.gov/catdir/enhancements/fy0715/2005009330-d.html http://www.loc.gov/catdir/toc/ecip0510/2005009330.html http://www.loc.gov/catdir/enhancements/fy0715/2005009330-d.html DLC 050331 20070508134928.0 13917121