@book{17067,
	author = {Haywood, Roger, and Haywood, Roger, and Chartered Institute of Marketing.},
	title = {Corporate reputation, the brand & the bottom line :},
	publisher = {Kogan Page,},
	year = {c2005.},
	address = {London ;},
	edition = {3rd ed.},
	note = {"The Chartered Institute of Marketing."},
	url = {http://www.loc.gov/catdir/toc/ecip0510/2005009330.html}
}