TY  - BOOK
AU  - Kurtz,David L.
TI  - Principles of marketing
SN  - 9780324323795
U1  - 658.8 
PY  - 2006///
CY  - London
PB  - Thomson/South-Western
KW  - Boone, Louis E.
N1  - Includes bibliographical references and index
ER  -