Kurtz, David L. <br/><br/>
Principles of marketing/ 
by David L. Kurtz and Louis E. Boone 
 - 12th ed. 
 - London :  Thomson/South-Western,  2006. 
 - p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780324323795 0324323794 
<br/><br/><label>Subjects--Personal Names: </label><br/>Boone, Louis E.
<br/><br/><label>Dewey Class. No.: </label>658.8