Neapolitan, Richard E. Probabilistic methods for financial and marketing informatics / Richard E. Neapolitan, Xia Jiang. - San Fransisco, CA : Morgan Kaufmann Publishers, c2007. - viii, 413 p. : ill. ; 24 cm. Includes bibliographical references (p. 397-408) and index. ISBN: 9780123704771 (alk. paper) 0123704774 (alk. paper) LCCN: 2006039447 Subjects--Topical Terms: Finance--Statistical methods.Bayesian statistical decision theory--Data processing.Marketing--Statistical methods.Information technology. LC Class. No.: HG176.5 / .N46 2007 Dewey Class. No.: 332.01/519542