01706cam a2200385 a 4500 15157857 MWNLS 20090831111547.0 080128s2008 nyua b 001 0 eng 2008003444 9781576603048 (alk. paper) 1576603040 (alk. paper) (OCoLC)ocn166368234 (OCoLC)166368234 DLC DLC BTCTA BAKER YDXCP C#P BWX DLC lcac HF6135 .C57 2008 658.8/02 22 Cone, Steve, 1950- 25057 Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone. 1st ed. New York : Bloomberg Press, 2008. xviii, 251 p. : ill. ; 25 cm. Includes bibliographical references (p. 231-243) and index. "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher. Slogans. 25058 Brand name products. 25059 Marketing. Advertising. Table of contents only http://www.loc.gov/catdir/toc/ecip089/2008003444.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 16366 16366 0 0 ddc 0 0 NFIC BT BT GEN 2012-01-18 Book Aid International 3000.00 658.802 CON 0035346 2026-09-09 12:49:20 4000.00 2012-01-18 BK