Port, Michael,  1970- <br/><br/>
The contrarian effect :  why it pays (big) to take typical sales advice and do the opposite / 
Michael Port and Elizabeth Marshall. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008. 
 - x, 165 p. ;  19 cm. 
<br/><br/>Includes bibliographical references (p. [151]-153) and index. 
<br/><br/>From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 
<br/><br/><label>ISBN: </label>9780470237908 (cloth) 0470237902 (cloth) 
<br/><br/><label>LCCN: </label>2008014657 
<br/><br/><label>Nat. Bib. No.: </label>GBA880187  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014651868  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .P673 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/02