TY  - BOOK
AU  - Perreault,William D.
AU  - E. Jerome McCarthy
TI  - Learning aid for use with basic marketing: : a global-managerial approach
SN  - 0072525304
U1  - 658.8 21
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Basic marketing
ER  -