TY  - BOOK
AU  - Heyman,Jay H.
TI  - All you need is a good idea!: how to create marketing messages that actually get results
SN  - 9780470237915
U1  - 658.8 21
PY  - 2008///
CY  - New Jersey 
PB  - John Wiley and Sons 
KW  - how to creat marketing messages
N1  - Includes index
ER  -