Heyman, Jay H. <br/><br/>
All you need is a good idea!:  how to create marketing messages that actually get results/ 
by Jay h. Heyman 
 - New Jersey   John Wiley and Sons   c2008 
 - xxix,236p. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780470237915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>how to creat marketing messages
<br/><br/><label>Dewey Class. No.: </label>658.8