Kerin, Roger A. <br/><br/>
Marketing:  the Core/ 
Roger A. Kerin, Steven W. Hartley and Williams Rudelius 
 - 2 ed. 
 - Boston:  Mcgraw-Hill,  2007. 
 - xxxiii, 425p.:  ill. (col.) 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780072999891 0072999896 9780073215747 0073215740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8