TY - BOOK AU - TOWER,Neil ED - BPP Professional Education (Firm) TI - CIM Professional Diploma in Marketing, for exams in December 2006 and June 2007.: Paper 6, Marketing planning SN - 9780751727371 U1 - 658.802076 PY - 2006/// CY - London PB - BPP Professional Education KW - Chartered Institute of Marketing KW - Examinations KW - Marketing KW - Examinations, questions, etc KW - Problems, exercises, etc KW - Study guides ER -