CIM Professional Diploma in Marketing, for exams in December 2006 and June 2007.: Paper 6, Marketing planning.
Marketing planning
- 4th ed
- London : BPP Professional Education, 2006.
- xxii, 236 p.:
9780751727371 0751727377 0751727016
Chartered Institute of Marketing --Examinations.
Marketing-- Examinations, questions, etc. Marketing --Problems, exercises, etc. Marketing --Examinations-- Study guides.