Gilliland, Debbie <br/><br/>
Professional diploma in marketing paper 7:   marketing communications/ 
by Debbie Gilliland, Brian Searle and Rosemary Schofield  
 - 3rd edition  
 - London   BPP Professional Education   c2005 
 - xx,174p. 
 - CIM Practice and Revision Kit  .
<br/><br/> Includes topic index  
<br/><br/><label>ISBN: </label>0751723851                                                                                                  9780751723854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communications 
<br/><br/><label>Dewey Class. No.: </label>658.8007