TY  - BOOK
AU  - WRIGHT,Claire
AU  - Machattie, Kate
TI  - professional diploma marketing management in practice paper 8: marketing management in practice
SN  - 0751727393
U1  - 658.802076                                               
PY  - 2006///
CY  - London 
PB  - BPP Professional Education 
KW  - Marketing management
N1  - Includes topic index
ER  -