TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 0072864699
U1  - 658.8 21
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -