Perreault, William D.  Jr <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
William D. Perreault Jr and E. Jerome McCathy. 
 - 2005-2006 edition 
 - Boston :  McGraw-Hill,  c 2005. 
 - 215 p. :  ill. 
<br/><br/><label>ISBN: </label>0072864710 9780072864717 
<br/><br/><label>Dewey Class. No.: </label>658.8