TY  - BOOK
AU  - Gilligan,Colin
AU  - Wilson,Richard M.S.
TI  - Strategic marketing planning
SN  - 0750622466
U1  - 658.802 21
PY  - 2003///
CY  - Amsterdam
PB  - Butterworth/Heinemann
KW  - marketing management
N1  - includes bibliography and index
ER  -