Gilligan, Colin <br/><br/>
Strategic marketing planning/ 
Colin Gilligan and Richard M. Wilson 
 - Amsterdam:  Butterworth/Heinemann,  c2003. 
 - xii625 p.:  ill. (some col.); 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>0750622466 9780750622462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802