TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, Jerome E.
TI  - Basic marketing: A global managerial approach/ 14/e
SN  - 9780072409475
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -