Perreault, William D. <br/><br/>
Basic marketing:  A global managerial approach/ 14/e 
William D. Perreault and E. Jerome McCarthy 
 - Boston:  McGraw Hill,  2002. 
 - xxv, 811p.;  ill,  cm 
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9780072409475 0072409479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management 
<br/><br/><label>Dewey Class. No.: </label>658.8