Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

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TextPublication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xvii, 205 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Headquarters Lending Library General Collection		NFIC		658.8/12 GUP (Browse shelf(Opens below))					Withdrawn			0008249

Includes bibliographical references (p. 187-198) and index.

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