Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
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TextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: p. cmISBN: - 9780273716860 (pbk. : alk. paper)
- 650.072 22
- HD30.4 .S28 2009
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| 640 LEM Home economics in Malawi : | 640 LEM Home economics in Malawi book 2: | 650/.01/513 CLE Business math / | 650.072 SAU Research methods for business students / | 650.14 KEN Extreme Resume makeover: | 651.7 COM Communicating for success / | 651.7 COM Communicating for success / |
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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