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International strategy : context, concepts and implications / David Collis, Harvard Business School.

By: Material type: TextDescription: pages cmISBN:
  • 9781405139687 (paperback)
Subject(s): Additional physical formats: Online version:: International strategyDDC classification:
  • 658.4/012 23
LOC classification:
  • HD62.4 .C626 2014
Other classification:
  • BUS019000
Contents:
Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.
Summary: "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"--Summary: "Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Headquarters Lending Library General Collection Non Fiction 658.4012 COL (Browse shelf(Opens below)) Available 0096076

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Includes index.

Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.

"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"--

"Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--

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