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Marketing management / by Philip Kotler and Kevin Lane Keller

By: Contributor(s): Material type: TextPublication details: Essex Pearson Education Limited 2012Description: Different pagination ill., tabs., fig. Marketing management student acces scodeISBN:
  • 9780273753360
Subject(s):
DDC classification:
  • 658.8
Summary: Include index the book is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Technical Services Department General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056335
Books Falls Satellite Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056329
Books Headquarters Lending Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056334
Books Karonga Branch Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056333
Books Likoma Branch Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056338
Books Lilongwe Branch Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056337
Books Technical Services Department General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056330
Books Technical Services Department General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056331
Books Mzuzu Branch Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056336
Books Technical Services Department General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056340
Books Nkhotakota Branch Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056339
Books Zomba Branch Library General Collection NFIC 658.8 KOT (Browse shelf(Opens below)) Available 0056332

Include index the book is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

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