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Introduction to marketing/ by Carl McDaniel, Charles W. Lamb and Joseph F. Hair
Material type:
TextPublication details: Boston : South-Western/Cengage Learning, 2010.Edition: 10th edDescription: xxvii, 708p. : illISBN: - 9780324599312
- 0324599315
- 658.8
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Headquarters Lending Library General Collection | NFIC | 658.8 MCD (Browse shelf(Opens below)) | Available | 0046523 |
Includes an index
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