Principles and Practice of Marketing/ (Record no. 39536)

MARC details
000 -LEADER
fixed length control field 00603nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field MWNLS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250703072601.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077174149
040 ## - CATALOGING SOURCE
Transcribing agency DDC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 8th ed.
Classification number 658.8
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David
245 10 - TITLE STATEMENT
Title Principles and Practice of Marketing/
Statement of responsibility, etc. by David Jobber and Fiona Ellis-Chadwick
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. c2016
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 813p.:
Other physical details col. ill.:
500 ## - GENERAL NOTE
General note includes glossary and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management & public relations 
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non Fiction Kauma Branch Library Kauma Branch Library General Collection 03/07/2025 Book Aid International 25000.00   658.8 JOB 0192874 26/02/2026 45000.00 03/07/2025 Books