Advertising & IMC: (Record no. 38096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MWNLS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241115091905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241115b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292262062 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DDC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 11th ed. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising & IMC: |
| Remainder of title | Principles and Practice |
| Statement of responsibility, etc. | by Sandra Moriarty, Nancy Mitchell, Charles Wood and William Wells |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 664p.: |
| Other physical details | col. ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Management and auxiliary services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Technology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charles, Wood |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Balaka Branch | Balaka Branch | Children's Library | 15/11/2024 | Book aid International | 25000.00 | 659.1 ADV | 0189758 | 20/01/2025 | 45000.00 | 15/11/2024 | Books | |||||||
| Dewey Decimal Classification | Blantyre Branch Library | Blantyre Branch Library | Children's Library | 15/11/2024 | Book aid International | 25000.00 | 659.1 ADV | 0189760 | 17/01/2025 | 45000.00 | 15/11/2024 | Books | |||||||
| Dewey Decimal Classification | Blantyre Branch Library | Blantyre Branch Library | General Collection | 26/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0190324 | 06/02/2026 | 45000.00 | 26/11/2024 | Books | |||||||
| Dewey Decimal Classification | Headquarters Lending Library | Headquarters Lending Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 1 | 659.1 ADV | 0189901 | 08/08/2026 | 45000.00 | 19/11/2024 | Books | 18/07/2026 | |||||
| Dewey Decimal Classification | Karonga Branch Library | Karonga Branch Library | General Collection | 15/11/2024 | Book aid International | 25000.00 | 659.1 ADV | 0189759 | 28/01/2025 | 45000.00 | 15/11/2024 | Books | |||||||
| Dewey Decimal Classification | Likoma Branch Library | Likoma Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189895 | 29/01/2025 | 45000.00 | 19/11/2024 | Books | |||||||
| Dewey Decimal Classification | Lilongwe Branch Library | Lilongwe Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189898 | 14/01/2026 | 45000.00 | 19/11/2024 | Books | |||||||
| Dewey Decimal Classification | Monkeybay Branch Library | Monkeybay Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189897 | 09/02/2026 | 45000.00 | 19/11/2024 | Books | |||||||
| Dewey Decimal Classification | Mulanje Branch Library | Mulanje Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189899 | 20/01/2025 | 45000.00 | 19/11/2024 | Books | |||||||
| Dewey Decimal Classification | Mzuzu Branch Library | Mzuzu Branch Library | General Collection | 15/11/2024 | Book aid International | 25000.00 | 659.1 ADV | 0189757 | 27/01/2025 | 45000.00 | 15/11/2024 | Books | |||||||
| Dewey Decimal Classification | Mzuzu Branch Library | Mzuzu Branch Library | General Collection | 26/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0190323 | 05/03/2026 | 45000.00 | 26/11/2024 | Books | |||||||
| Dewey Decimal Classification | Nkhatabay Branch Library | Nkhatabay Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189896 | 29/01/2025 | 45000.00 | 19/11/2024 | Books | |||||||
| Dewey Decimal Classification | Nkhotakota Branch Library | Nkhotakota Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189902 | 27/01/2025 | 45000.00 | 19/11/2024 | Books | |||||||
| Dewey Decimal Classification | Salima Branch | Salima Branch | General Collection | 15/11/2024 | Book aid International | 25000.00 | 659.1 ADV | 0189756 | 27/01/2025 | 45000.00 | 15/11/2024 | Books | |||||||
| Dewey Decimal Classification | Zomba Branch Library | Zomba Branch Library | General Collection | 19/11/2024 | Book Aid International | 25000.00 | 659.1 ADV | 0189900 | 20/01/2025 | 45000.00 | 19/11/2024 | Books |